Content Marketing has become one of the essential marketing strategy for every business. The ability of content marketing to boost the volume of high-quality traffic to your website explains the importance of content marketing in digital marketing. Strategically planned and executed content has the power to entice customers to your company’s website, which is ultimately where they will turn into leads and eventually sales. Here are some of the tips from a Leading Digital Marketing Company in St. Louis. 

1. Interactive Content

Engaging and connecting with your audience should be the goal of your content. Allowing users to interact directly with your content, an experience beyond reading words on a page. But in the digital age, this type of content is the norm rather than the exception, so content marketers need to take advantage of it to boost user engagement. There are many ways like polls, games, quizzelts, and surveys to engage your audience. 

2. Make use Of AI 

AI writers and graphic designers are becoming more common. These tools can be used to write articles, develop outlines, respond to inquiries, and create creative content. These are still in the early stages, so you shouldn’t rely on them too heavily.

3. Explore New Channels 

Almost any business can prosper on websites like Instagram, TikTok, and Reddit. There is a good chance that your target audience utilizes these various platforms, which presents a chance for you to connect with them there. The difficulty lies in producing pertinent content for each channel that appeals to your audience.

Content Marketing is always relevant when comes to marketing, including new strategies to attract customers. Contact Digital Radium, the Best St. Louis Digital Marketing Experts to include new strategies for your business. 

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Mobile Optimization: How to Make Your Website Mobile-Friendly

Smartphones are now a necessary component of daily life. Statista reports that there were 4.78 billion mobile phone users worldwide by 2020. People use their mobile phones for more than just making calls and sending messages; they also use them to shop, conduct business, use social media, and access the Internet for news and information. This has made it possible for companies to contact them via mobile phones. Making their website mobile-friendly is one of the crucial factors that businesses should take into account when trying to reach customers on mobile devices. Not only does having a mobile-friendly website make it simpler for customers using mobile devices, but it is also one of the ranking factors used by Google. 

Strategies Used By SEO Service Agency In St. Louis To Make Your Website Mobile Friendly:

1. Responsive theme

Using a responsive theme to create a mobile-friendly website is an easy, practical option. You can automatically adapt your website to any device by installing this kind of theme. Applying a responsive theme will make your newly created website mobile-friendly from the very start.

If you already have a working desktop website, contact Digital Radium one of the Best SEO Services Company in St. Louis that will help you make it mobile responsive with help CMS.

2. Optimize The Images 

When working with mobile websites, the objective is to create the smallest size without compromising the overall quality of the images. Large image files will take longer to load on mobile devices than they will on desktops because of the difference in bandwidth between the two. Small image sizes also help mobile users save data. 

3. Avoid making Tiny Buttons

They can’t use their finger to click on a button if it is too small. That can quickly become frustrating. You must make sure that your button sizes are appropriate. Testing each button on your mobile device is the best way to do this, but keep in mind that button sizes differ.

At Digital Radium, We use a variety of other techniques to assist you in making your website mobile-friendly. To convert your desktop website into a fast, high-quality, mobile-responsive site, get in touch with us today.