A successful logo is essential to the success of your brand. It’s frequently the first thing customers use to recognize your company.
The proper brand mark may draw in both present and new customers, evoke sentiments of trust and quality, communicate company values, and—possibly most importantly—inspire loyalty. Therefore, it is essential to properly design your logo with the help of a Graphic Design Company New York.
Here, we’ll go over 09 elements that are crucial to consider while creating a new logo.
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Establish Your Brand Story
While brands evoke, logos signify. Establishing your brand narrative is necessary before you even consider what your logo may be.
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Whom and for what purposes do you work?
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What sets you apart from your rivals or what gives you a competitive advantage?
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When a buyer encounters your brand, what sentiment or emotion do you wish to arouse?
The key to enticing people into your universe is having a compelling brand narrative.
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Set The Scene
One of the best methods to develop your brand narrative is by making a mood board. Collages of motivational and aspirational pictures known as mood boards may be found almost anywhere. The goal is to concentrate on the tone you want to convey before putting together photos that reflect that tone.
Visit Trank Technologies, the leading Graphic Design Company New York, for further tips on how to make a successful mood board.
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Logo Must Fit In Your Brand Story
It’s crucial to think about how a new mark will complement and advance the entire brand identity while creating it. Yes, a logo is one of the key visual components that help customers recognize your business, goods, and services immediately. However, your entire brand strategy gains a degree of clarity that may help you effectively express your message and reach your audience when paired with the proper combination of colors, fonts, textures, pictures, and copy.
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Analyze The Market Environment
Understanding your competitive environment is crucial when developing a new logo. Who am I up against and how do they portray themselves?
If most of your rivals use blue, half of them use a thin serif font, etc., creating a collage of competitor logos will help you determine best practices and what to avoid. Then, using the results of this exercise, you may identify any “visual deficiencies” that you can use to set your logo apart from those of your rivals.
Having stated that…Competitive research serves as background information and, perhaps, a source of inspiration. Do not attempt to imitate your competitors because they could be launching a whole new brand soon.
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Keep It Simple
A basic and clean design is more successful than a complicated or detailed one since the main goal of logos is to help consumers distinguish between firms.
A logo should have simple, instantly recognized features that are easy to read and understand. The other elements of your brand universe will carry the load and provide life to the brand.
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Select The Right Typeface
Typefaces have personalities, as you would know if you’ve ever experienced an emotional response to one. A current sans serif font with sharp or angular letterforms, for instance, may be chosen by a cutting-edge technological business, whereas a serif font with thin, delicate letterforms would be chosen by a florist.
Since the personality of a certain font helps convey what you do, as a Graphic Design Company New York, we pick the appropriate typeface for your logo.
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Decide What Type Of Logo Suits Your Brand
An icon or visual symbol that represents your brand and is meant to go with the name of your business is called a logo. The two main types of logomarks are literal and emotive. No matter the route you take, your logomark needs to be straightforward and visible in all sizes.
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Ensure Versatility And Responsiveness
Since logos are living things, they must change to fit various circumstances. The capacity of a logo to work well in different sizes is crucial to its success. Your logo must be recognizable and readable no matter the size or circumstance, from your Instagram avatar to the side of a truck.
On mobile devices, when a user’s screen size restricts space, legibility is especially crucial. When reduced in size, a complicated or highly detailed logo will become almost unreadable. A responsive logo design gives your brand the adaptability it needs to engage your audience in as many ways as possible while maintaining brand coherence and maximizing legibility at varied sizes.
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Include A Horizontal Logo Lockup
The logo often takes up the upper-left corner of websites. There is less room on the screen for the actual page content when the logo and header are both higher. The horizontal lockup is a crucial variation of your logo to take into account because it lowers the height of your header and makes more room for the page’s content.
Wrapping UP!
The pursuit of perfection frequently gets in the way of good work. Avoid spending too much time on your logo’s perfection that you never truly finish it. Stay away from getting bogged down in the specifics or your fear of failing. Accept the uncertainty that comes with logo design instead.
As a Graphic Design Company New York, we know that even with extensive testing, it is hard to tell for sure how well the logo will work until it is actually used. If you are still confused about your logo design feel free to contact Trank Technologies, a leading Graphic Design Company NY.
